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Difficulties of Work-Life Balance and 5 Ways to Overcome Them
My father ran a unit of 50 soldiers with no fixed hours, and it worked only because home was looked after. Most of us do not get that. Here is what to do instead.
3 min read


How to Answer “What Do You Do?” as a Writer
A writer who grew up moving around India finds "What do you do?" hard to answer. A reflection on work, identity and small talk.
3 min read


The Easiest Way to Keep Working When You’re Just Not Feeling It
On a day when I did not feel like writing, I kept my 30-day promise anyway. Here is what the avoiding taught me about getting started.
3 min read


How to Survive As a Full-Time Writer?
Art school warned that writers never earn a living. Here is why the starving artist story is a myth, and how to practise in public and get paid.
3 min read


Don't Beg: A 6-Step Guide to Getting Your First Big Yes
Asking for favours rarely works. Here are six steps, drawn from the psychology of persuasion, for turning a no into your first big yes.
5 min read


Don’t Read This or The Dog Dies
Why headlines matter, and how to write ones that get read, using Joe Sugarman’s rule, the 50–50 rule and the Four U’s.
3 min read


Why Content Marketing is Right, Right, Right for Small Businesses?
Ads are fading. Here is why content marketing suits small businesses, and three things to keep in mind when building a content strategy.
3 min read


What's Right for Small Businesses: Copywriting or Content Marketing?
Copywriting and content marketing overlap more than most people think. Here is why small businesses get more from combining them.
2 min read


What Can True Love Stories Teach Us About Crafting Content?
A personal story about two kinds of love, and what listening before offering a solution means for the content you write.
2 min read


5 Lessons to Become an In-Demand Freelance Writer
Five lessons from a few years of freelance writing, from publishing consistently to communicating clearly with clients.
3 min read
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